My first blog post… EVER!

OK, so let’s do this! I set this up over a week ago under the expert guidance of my good friend and seasoned blogger babe Ali of I had been thinking of doing something of this ilk for a while now, but not being so tech savvy myself, got a bit lost and confused in the minefield of options of whether to blog or vlog, what platforms to use etc. However, I figured I could stay lost or just start writing something about what I’m passionate about, and maybe share it with some folks to see what they think. Having only a personal facebook account and no instagram, twitter, snapchat or YouTube, I was delighted when Ali pointed out where I might make a start. I’ve been reading some fantastic blogs for several months as well as watching awesome YouTube channels, and I’m now just inspired to get going.

And so my blog name ethicalem! This name was partially born out of indecision and procrastination about what to name my blog. My primary reason for wanting to blog was to discuss, review and share ideas about cruelty free products for beauty, body, family, pets and home. However there may be other ethical matters or seemingly unrelated topics that interest me that I might feel inspired to write about. And so I feel the name encompasses that scope. In any case the name’s not important. Like what I’m going to talk about, it’s always what’s inside that counts!

So, how did I get here? Well, shortly before my wedding in August 2015, a friend informed me that many of the products in my wedding make up bag were tested on animals. It felt like a kick to the gut. I felt sick, and bad, and wrong! I hadn’t ever considered this, and naively presumed that the products I possessed should not have been tested on animals in this day and age! Surely! They were mostly affordable, easy to obtain, high street beauty brands such as L’Oreal, Rimmel with a few higher end products in there such as Benefit & Lancome. I used to be obsessed with Lancome Rouge Absolu Lipstick in 134 Idole. She showed me her products including Guerlain, Mac, Bobbi Brown, Urban Decay. I thought she was coming from a more knowledgeable, informed place. So I started to look closely at and research all the make up and cosmetics I owned, only to find that all the products she pontificated about were also tested on animals! I was angry with brands, angry with myself, and angry at her that her kit was no different to mine, just more expensive. However, this was in fact the turning point to get me reconsidering the brands I supported and the type of products I might choose in future, because I do in fact care about animals, and many other things!

And so the journey began. I’ve been researching, trying and collecting products, knowledge and information for over 18 months now and in my coming posts I will share with you my own experiences with cruelty free. I’m really excited to get going and rave about my faves, and having got so much help and inspiration from other like-minded bloggers, I’m hoping that the content I include will help others.

Until very soon!

Em xxx


2 Replies to “My first blog post… EVER!”

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